Sajaawat is a women-led event décor startup from Ludhiana, built on the belief that every celebration deserves a personal touch of beauty and warmth. With creativity at its heart, Sajaawat designs décor that feels inviting, joyful, and true to the people it represents. From weddings and birthdays to festive gatherings and community events, the team ensures that every detail adds charm, comfort, and meaning to the occasion—making memories as delightful as the décor itself.
Events & Hospitality
India
Logo Design
Branding
Scope of Work
Our collaboration with Saajawat focused on creating a strong visual identity through logo design. The objective was to craft a logo that encapsulated the brand’s welcoming spirit, creative flair, and the balance of tradition and modernity it brings to every event.
Challenge
As a young startup entering a competitive event décor industry, Saajawat needed branding that could instantly communicate warmth, trust, and joy. The challenge was to design an identity that was visually appealing and memorable while staying true to the brand’s approachable, family-oriented nature. The logo had to feel festive without being overwhelming, modern without losing touch with tradition.
Approach
We developed the logo with inspiration drawn from elements of celebration—ornamental forms, festive motifs, and vibrant energy—while keeping the design minimal enough to work seamlessly across various touchpoints. The color palette was chosen to reflect joy and positivity, while the typography conveyed approachability and creativity. The goal was to ensure the logo felt timeless yet flexible, capable of growing with the brand as it expands its reach in the event décor space.
Client Feedback
Working with the team was such a smooth and creative experience. They understood our vision perfectly and translated it into a logo that feels warm, festive, and true to our brand. The identity captures the spirit of Saajawat beautifully, and we’ve already received so many compliments from our clients. It feels like the perfect start for our journey as a women-led event décor brand.
